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One Year to a Successful Practice

8 Hour CE Course

Average rating based on the following evaluation questions:

  1. The presentation of the subject was clear and to the point.
  2. Content was interesting to me.
  3. I gained new knowledge.
  4. The materials held my attention.
  5. I can use this information in my practice.
  6. This program met my personal expectations.
  7. Overall quality of course content and materials were excellent.

Enrollment Options

Fully Online Materials and Test

Contents: Text and multiple-choice test all online.


No Text (I Already Own Text) and Test Online

Contents: online multiple-choice test only.
(I already own "One Year to a Successful Massage Therapy Practice" text.)


No Text (I Already Own Text) and Test Shipped

Contents: Multiple-choice test shipped only.
(I already own "One Year to a Successful Massage Therapy Practice" text.)


Do you have the One Year to a Successful Massage Therapy Practice textbook? See your enrollment options above for "I already own the text".


Energize your practice and take it to a new level by following the suggestions in this course based on Laura Allen’s book One Year to a Successful Massage Therapy Practice. In addition to giving you 8 CE hours toward your state and/or national renewal, the textbook includes Bonus journal space to help you generate ideas; apply them to our situation, and track your progress.

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Content Outline

  • Defining Goals; Making Your Marketing Budget and Calendar
0.5 hour
  • Making Your Product Stand Out; Communicating Your Message
1 hour
  • Promoting Your Product and Understanding Payment Options
0.5 hour
  • Cultivating Marketing Partners and Mutual Referral Relationships
1 hour
  • Using Radio, the Internet, Client Referrals and Health Fairs Effectively
1 hour
  • Retailing; Mentoring; Bartering; Chair Massage and Travel
1 hour
  • Hosting Seminars; Press Releases; Giveaways and Sharing Space
1 hour
  • Massage Parties; Ads on Public TV; Research, Grants and Publishing
1 hour
  • Marketing to Athletes; Collegial Support and Self-Evaluation
0.5 hour
  • Open-Book Test and Course Evaluation
0.5 hour
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I am already starting to use the information to market. Cant wait to see how the next year turns out!

William Sullivan, LMT

This is a valuable resource for massage therapists - and even those who may own small businesses in other fields as well. The textbook author lays out the foundation of what good business planning entails, and gives very detailed and thoughtful advice about various marketing strategies - from the simple (brochures, flyers, etc.) to the more complex (hosting a health fair, using radio time, creative promotions, etc.)... most of her ideas are very affordable and approachable for the average massage therapist - I got some great ideas!

Lee Picciuto, B.A., LMT, NCTMB

Wonderful resource book with inspiring practical tasks.

Linda M.I. Romans, NCTMB

Very helpful course....I am sharing info with many of my fellow therapists!


The text offered a lot of helpful information in an organized way. I loved how it broke everything down into smaller steps so the "starting your own business" goal doesn't seem so overwhelming.

Mary E. Brace Denka, LMT, NCTMB

This was an excellent book!

Carrie Smith-Hardee, LMT

This course was very eye opening for me and made me realize a lot about myself. I have put in place a lot of the strategies and have gained 2 new clients in 1 week. Looking forward to continuing with these strategies and increasing my business.

Dawn Porter, LMT, NCTMB

I liked the parts with the personal experiences and examples of what other therapists find useful. It was a great course.

Mary Roth, LMT

Loved it. It was exactly what I hoped it would be and exactly what I needed

Carrie Sutton, LMT

I have been a massage therapist for 15 years and felt I was already familiar with much of the information presented, however the idea for a massage grant was MORE than worth the time and money I spent on this course! The course also gave me a new found enthusiasm for taking my business to the next level! Thank you!

Mary Gaston, LMT

Hopefully by implementing the amazing ideas into my practice I will become more successful

Michelle Jackson, CMT

Great book with new prospective in advertising.

Melinda Murphy, LMT

I am starting my own practice and Laura's advice was very helpful. I feel much more confident after having read her book!

Sarah Menard, LMT

This was a great course

Louise Landowski, NCTMB

This was an excellent course

Rebecca Gillen-Gonzales, LMT

I truly enjoyed this course. I have been licensed for a while but business isn't where I wish it to be thanks to a lack of know how and lack of extra funds, however this course has given many ways to exceed without deleting all my funds. THANK YOU!

Carol Payne, LMT

In most open book tests the wording in the text is word-for-word the same as the wording in the questions. Since the words were not verbatim, I was not 100% sure about some of the answers, which was fine. I was forced to rely on my common sense. All-in-all this course has inspired me to market my services in ways I have never considered. I am excited to make my business a success.

Gwyneth Marhanka, LMT

I recommend this course to all massage therapist, new and season practitioners. An excellent review and refresh ideas.

Olga Turnquist, LMT

Enjoyed taking this course. Will be able to use the information for my practice.

Rosalie Sentlinger, LMBT

Wonderful course! I've been a massage therapist for many years and learned a lot!

Linda C Clark, LMT

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Learning Objectives

Upon completion of this course, the learner will be able to:

  1. Define your business goals and establish a marketing budget and calendar.
  2. Identify effective ways to make your business stand out through print; internet; radio; TV; phone; health fairs; seminars; marketing partnerships; marketing to special populations; referral relationships and/or other venues.
  3. Identify resources for collegial support; marketing education; research; grants, and publishing.
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Sample Text

“Have you ever wondered what has happened to your clients who have disappeared? Of course you have. But whether or not you have contacted those clients to find out why they've fallen by the wayside may be a different story. Sometimes therapists feel shy about contacting someone to find out why they're no longer coming for massage...Send an email, send a card, send a letter, but do something.” From One Year to a Successful Massage Therapy Practice (2008) by Laura Allen, pages 110-111

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Sample Test Question

One of the best ways to contact a “lost” client is to:

  1. Call the client and demand to know where they have been
  2. Send a polite, concerned email or card, focusing on his or her well-being
  3. Do nothing; it is the client’s choice to discontinue their massages
  4. Ask the client’s mother/spouse/friends if everything has been okay with him or her
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