One Year to a Successful Practice
8 Hour CE Course 
Description
Energize your practice and take it to a new level by following the suggestions in this course based on Laura Allen’s book One Year to a Successful Massage Therapy Practice. In addition to giving you 8 CE hours toward your state and/or national renewal, the textbook includes Bonus journal space to help you generate ideas; apply them to our situation, and track your progress.
Back to top Enroll NowEnrollment Options
Enroll Risk-Free! Examine our courses for up to 90 days and if you're not 100% satisfied by the quality or our service, your full tuition cost will be cheerfully refunded. Learn more about our guarantee.
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| Text Materials Shipped and Test Online | Contents: Text shipped to you. Online multiple-choice test. | $100 | |
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| Materials and Test Shipped to You | Contents: Text and workbook with multiple-choice test shipped to you. | $100 | |
Content Outline
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Testimonials
This is a valuable resource for massage therapists--and even those who may own small businesses in other fields as well. The textbook author lays out the foundation of what good business planning entails, and gives very detailed and thoughtful advice about various marketing strategies--from the simple (brochures, flyers, etc.) to the more complex (hosting a health fair, using radio time, creative promotions, etc.)...most of her ideas are very affordable and approachable for the average massage therapist--I got some great ideas!Lee Picciuto, B.A., LMT, NCTMB
Wonderful resource book with inspiring practical tasks.Linda M.I. Romans, NCTMB
Learning Objectives
Upon completion of this course, the learner will be able to:
- Define your business goals and establish a marketing budget and calendar.
- Identify effective ways to make your business stand out through print; internet; radio; TV; phone; health fairs; seminars; marketing partnerships; marketing to special populations; referral relationships and/or other venues.
- Identify resources for collegial support; marketing education; research; grants, and publishing.
Sample Text
“Have you ever wondered what has happened to your clients who have disappeared? Of course you have. But whether or not you have contacted those clients to find out why they've fallen by the wayside may be a different story. Sometimes therapists feel shy about contacting someone to find out why they're no longer coming for massage...Send an email, send a card, send a letter, but do something.” From One Year to a Successful Massage Therapy Practice (2008) by Laura Allen, pages 110-111
Back to top Enroll NowSample Test Question
One of the best ways to contact a “lost” client is to:
- Call the client and demand to know where they have been
- Send a polite, concerned email or card, focusing on his or her well-being
- Do nothing; it is the client’s choice to discontinue their massages
- Ask the client’s mother/spouse/friends if everything has been okay with him or her
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Customer Reviews
This is an excellent way of learning without STRESS.A. Kubinek, LMT, NCTMB
It was so easy to order from the website. The materials arrived quickly. This home study course was convenient, economical, and a great way to fulfill the NCBTMB ethics requirement!Sandra Mainardi, CMT, Lincoln Park, NJ