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Marketing Massage and the Economy

1 Hour CE Course

Average rating based on the following evaluation questions:

  1. The presentation of the subject was clear and to the point.
  2. Content was interesting to me.
  3. I gained new knowledge.
  4. The materials held my attention.
  5. I can use this information in my practice.
  6. This program met my personal expectations.
  7. Overall quality of course content and materials were excellent.

Enrollment Options

Fully Online Materials and Test

Contents: 4 original online articles; plus online multiple-choice test



Earn credits through articles you've already read in our Massage Professionals Update e-newsletter.

During tough economic times all business owners look for ways to continue to thrive and avoid having to close their doors. This brief program will provide insights into:

  • The importance of massage therapy as a cost effective healthcare option.
  • Product sales to serve client needs and the relationship between ethical sales, product integrity and education.
  • Good expense cutting versus cutting expenses that may hurt business.
  • Seven beneficial habits that can be incorporated to create a successful massage business.

In the Marketing Massage and the Economy program we've combined four articles written especially for the Institute's Massage Professionals Update. These four articles include:

You can either read the articles by clicking on any of the titles above or upon enrollment you'll be able to access these articles and your online test through your online course account.

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I really enjoyed this course, and I didn't have to load up my table and equipment, I could reread info, if my mind wandered off subject, I love getting CE's this way!!!

C. Dorris, RMT

The information in this course helped me with how I can handle getting new clients, keeping clients, and still have appointments in a tough economy.

A. Griffin, NCTMB

Gave me good suggestion and things i didn't even think of when starting my own business.

T. Hardiman, LMT, NCTMB

As an LMT finally getting to start focusing on starting a business this course gave good insight with ideas to help expand a business in these hard economic times. Thank you!

S. Henry, LMT, NCTMB

I thought I knew most of this information but it gave me a lot of insight as to how to change my approach.

S. LaFrance, LMT, NCTMB

I thought it was great. Clear and interesting information that is helpful and beneficial to my practice. Easy to understand and to the point.

T. Price, LMT

Very helpful course! Great for these economic times!

J. Sierra, LMT, NCTMB

It was fast and easily understood, I loved it!!

D. Randles, LMT, NCTMB, ABMP

Great refresher!

Elizabeth Wilson, LMT, ABMP

I now have information from this course that will immediately improve the chances of success for my massage business.

Nathan Trainor, CMT

Very informative!

Edwind Holsey, LMT

This course was very beneficial. I learned some things that I will surely use in my practice.

Ines Tate, LMT

This was a great course. Very informative and clear. To the point. I'm glad I look this course. Thank you.

Liliya Gutmyk, LMT, AMTA

There are a lot of good ideas that I will try to apply to my practice.

Joel Rodriguez, RMT, ABMP

I love the way everything was put so easily and in a way that I can understand!

Matthew Miner, LMT

Very helpful information that will prove valuable to how I work in this economy in the future. Great course.

David Palmisano, LMT, NCTMB, AMTA

I was very surprised by the information and very good material & info. I learned a lot being recently licensed as LMT and being new in this field, I find it hard finding way to promote in a hard economy, a big challenge but I have taken away so much how to find your way through this hard economy.

Sarah Hale, LMT

Thank you for offering this 1-credit marketing course. It was worth reading, and provided unexpected encouragement as well as useful information.

Carol Nadasen, LMT, NCTMB

I was so pleased to see that "7 Habits of Successful People" has been used in this course. It is a wonderful resource and I wish that other massage therapists would read it....even if they don't own their own practice. Thank you!!!

Jessica Wade, LMT

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Learning Objectives

  1. Identify massage therapy as a cost effective health care option in a tough economy and discuss massage therapy’s medical value.
  2. Justify the importance of product sales to serve client needs and discover the relationship between ethical sales, product integrity and education.
  3. Distinguish good budget cuts that positively impact the massage practice versus bad budget cuts which negatively impact the massage practice.
  4. Determine habits they can incorporate into their work to create a successful business (based on Stephen Covey’s The 7 Habits of Highly Effective People).
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