Marketing Massage in Four Easy Steps
3 Hour CE Course 
Description
Marketing doesn't need to be scary. It can actually be inspiring, empowering and FUN! When you market your business effectively, you give people a much clearer understanding of who you are and how you can help them. Discover easy, affordable ways to communicate your unique message to your ideal clients, using the four organizing steps described in this course.
Back to top Enroll NowEnrollment Options
Enroll Risk-Free! Examine our courses for up to 90 days and if you're not 100% satisfied by the quality or our service, your full tuition cost will be cheerfully refunded. Learn more about our guarantee.
| Choose an enrollment type: | |||
|---|---|---|---|
| Materials and Test Shipped to You | Contents: Manual and workbook with multiple-choice test shipped to you. | $35 | |
| OR | |||
| Online Materials with Online Test | Contents: Online manual; plus online multiple-choice test | $35 | |
Content Outline
| Step 1: Adopt a Holistic, Honoring Approach to Marketing |
0.5 hour |
| Give Peace a Chance |
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| Key Concepts to Understand |
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| Step 2: Recognize, Clarify and Honor Your Uniqueness |
0.5 hour |
| Dare to Be Different |
|
| Branding Basics |
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| Step 3: Tell People Who You Are and How You Can Help Them | 1 hour |
| 3 Secrets for a Great Logo |
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| Integrate Your Brand into Everything You Do |
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| Tell Your Customers What to Do |
|
| Target Your Audience with Market Research |
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| Effective Ad Design |
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| Ten Magic Words |
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| Two fun Exercises that Boost Your Effectiveness |
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| Coupons and Contests |
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| Direct Mail Postcards |
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| It Costs Dollars to Attract New Clients and Pennies to Keep Them | |
| Effective Marketing Online |
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| The Most Important Questions to Answer before Spending Money on Marketing | |
| Step 4: Measure Your Results to Improve Your Effectiveness |
0.5 hour |
| Summary: Top Tips for Incredible Marketing Results |
|
| Appendix | |
| Resources |
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| Quick Massage Facts to Use to Your Marketing Advantage | |
| Open-book Test and Course Evaluation | 0.5 hour |
Testimonials
Great introduction to the complex field of marketing!D. La Mar, LMT, LPC
Wow I have a better understanding of what I have been doing wrong. I just hope I can get out of a contract that is going no where. Thank you very much for giving me new ideas and help in expanding my business. I really enjoyed reading this material all the way through. It was so very easy to read and understand. I will even have those that do not know anything read this so they can understand what is going on. Again thank you very much.T. Irving, RMT
This course was excellent, I learned a lot from it that I will definitely put into practice.B., LMT
I have been through many marketing courses & have used several marketing coaches and I have learned so much about marketing. Especially about recommended images and colors. Excellent!A. Neumiller, LMT
Excellent material for practitioners who want to understand effective marketing.K. Fidati, LMT, PT
The material was clear and easy to understand. I will definitely put into action what I have learned.K. Giver, LMT
Course was fun and renewed my passion for my work.M. Nelson, NCTMB
I have always been intrigued about the proper and most effective tools in marketing a small business. Not only did this course provide me with the basic points, but also made the information intriguing and appropriate. I am energized to utilize this information for myself!S. Elmo, LMT
Lots of valuable information that I would only learn through a course such as this. Also, I love that you can get the certificate immediately.S. Saunders
Gave good information regarding business cards(etc) and inactive clients as well as self marketing that will be very helpful in the business.M. Hernandez, RMT
Learning Objectives
- List at least 5 ways you can adopt a holistic, honoring approach to marketing
- Identify and describe at least 5 new ways to honor your unique gifts in your massage or bodywork practice
- Describe at least 5 new ways you can tell people who you are and how you can help them
- List at least 5 ways to measure your results and improve your marketing effectiveness
Sample Text
from Four Steps for Effective Massage and Bodywork Marketing (2008), by Sharon Burch, page 6:
The best marketing is feeling-based marketing, followed by rational proof. The rational proof is the facts and statistics about your service (and products, if you sell them). You need to always have enough rational proof that your customer can feel your credibility, and then confidently take a leap of faith and buy your service. Whenever you’re about to write any type of marketing content, such as a sales letter, an email message, a postcard, brochure or newsletter, feel it with your heart first. Your heart will guide you to reach your customers with integrity and emotional intelligence.
Back to top Enroll NowSample Test Question
- The best marketing is __________________, followed by _____________.
- feeling-based, rational proof
- reason-based, facts
- based on emotions, intuition
- information-based, pressure
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Customer Reviews
This is an excellent way of learning without STRESS.A. Kubinek, LMT, NCTMB
It was so easy to order from the website. The materials arrived quickly. This home study course was convenient, economical, and a great way to fulfill the NCBTMB ethics requirement!Sandra Mainardi, CMT, Lincoln Park, NJ