Energize Your Business: One Year to a Successful Massage Therapy Practice

8 Hour CE Course

Home Study: Cognitive

This course requires a textbook that is not downloadable but the test and certificate are available online

Description: Energize your practice and take it to a new level by following the suggestions in this course based on Laura Allen’s book One Year to a Successful Massage Therapy Practice. In addition to giving you 8 CE hours toward your state and/or national renewal, the textbook includes Bonus journal space to help you generate ideas; apply them to your situation, and track your progress.

QUICK LINKS:

Content Outline

Learning Objectives

Sample Text

Sample Test Question

Enroll Risk Free

More Info

Enrollment

$116.00

More Info

Textbook

More Info

Study Guide and Test

Total Enrollment:

Enroll Risk-Free! Examine our courses for up to 90 days and if you're not 100% satisfied by the quality or our service, your full Tuition cost will be cheerfully refunded.

Want to Save Time and Money or See the Test Before You Enroll in the Course?

If you have an account, Sign-in then return to this page and a FREE Download link will be visible. Click the link to Download the Study Guide and Test FREE.
If you don't have an account, Register for FREE then return to this page and your FREE Download link will be visible.

SAVE Money
Get Your Textbook Elsewhere

Any bookstore: New or Used (Amazon, Barnes & Nobles, etc.)

Any library

From friends

From your own bookshelf

If you want to get the textbook elsewhere, click the More Info icon to see the textbook details.

Course Outline:

This course follows the textbook, with an open-book test and course evaluation form in the study guide.

Defining Goals; Making Your Marketing Budget and Calendar	0.5 hour
Making Your Product Stand Out; Communicating Your Message	1 hour
Promoting Your Product and Understanding Payment Options	0.5 hour
Cultivating Marketing Partners and Mutual Referral Relationships	1 hour
Using Radio, the Internet, Client Referrals and Health Fairs Effectively	1 hour
Retailing; Mentoring; Bartering; Chair Massage and Travel	1 hour
Hosting Seminars; Press Releases; Giveaways and Sharing Space	1 hour
Massage Parties; Ads on Public TV; Research, Grants and Publishing	1 hour
Marketing to Athletes; Collegial Support and Self-Evaluation	0.5 hour
Open-Book Test and Course Evaluation	0.5 hour

[Back to top]

Learning Outcomes:

Upon completion of this course, the learner will be able to:

Define your business goals and establish a marketing budget and calendar.
Identify effective ways to make your business stand out through print; internet; radio; TV; phone; health fairs; seminars; marketing partnerships; marketing to special populations; referral relationships and/or other venues.
Identify resources for collegial support; marketing education; research; grants, and publishing.
Achieve at least 70% correct on the open-book test.

[Back to top]

Sample text:

“Have you ever wondered what has happened to your clients who have disappeared? Of course you have. But whether or not you have contacted those clients to find out why they've fallen by the wayside may be a different story. Sometimes therapists feel shy about contacting someone to find out why they're no longer coming for massage...Send an email, send a card, send a letter, but do something.” From One Year to a Successful Massage Therapy Practice (2008) by Laura Allen, pages 110-111

[Back to top]

Sample test question:

One of the best ways to contact a “lost” client is to:a.   Call the client and demand to know where they have been
b.   Send a polite, concerned email or card, focusing on his or her well-being
c.   Do nothing; it is the client’s choice to discontinue their massages
d.   Ask the client’s mother/spouse/friends if everything has been okay with him or her

[Back to top]

This course was added to our catalog on Friday 23 January, 2009.

Customers enrolled in this course also purchased

Complete Guide to Ethical Practice	Stress and the Body-Mind	Body Psychology + Ethics Package
Four Steps to Effective Marketing	Universal and Standard Precautions	The 2-Hour Ethics Course: Professional Roles and Boundaries

	We subscribe to the HONcode principles of the Health On the Net Foundation.	Credit Card Merchant Services
Health Positive! - PO Box 18 - Wabash, IN 46992 Toll Free Phone: 1-888-797-5594 - Fax: 317-448-4001 Email: info@healthpositive.com webmaster@healthpositive.com

Copyright © 2010 Health Positive! Powered by osCommerce
Privacy Statement

Reviews

Courses By Category

Energize Your Business: One Year to a Successful Massage Therapy Practice

8 Hour CE Course

Home Study: Cognitive

Course Outline:

Learning Outcomes:

Sample text:

Sample test question: